Continued range expansion of Drosophila suzukii (Matsumura) (Diptera: Drosophilidae) is exposing new species of soft fruits and berries to potential infestation. Our understanding of cues that drive host-finding and selection in this highly polyphagous pest insect is still incomplete. Fruit firmness influences host choice behaviour by limiting suitability for oviposition and larval development. Other factors such as fruit sweetness and acidity act as cues for fruit ripening. Here we assess the role of these cues and fruit colour on host selection. We demonstrate that the use of objective and nonanthropocentric methods of quantifying colour in studies of colour preference is critical to understanding the cues evoking responses from insects. Acidity but not sweetness increased D. suzukii attraction and larval success. Differences in D. suzukii attraction were most strongly correlated with short-wavelength reflectance (blue, cyan, and green (470–560 nm)). Growers could select for fruit varieties with relatively higher reflectance values upon maturity to reduce susceptibility to D. suzukii.